Mediocre Brands Blend In.
Disruptive Ones Break Through.
I’m Julie Miers — brand strategist, AI translator, and creative disruptor. From scrappy startups to icons like Disney and Crayola, I’ve fused bold storytelling with smart AI to drive lasting growth.
— Julie S. Miers
I bridge the gap between human insight and next-gen tech, so you can leverage AI without losing what makes your brand unforgettable.
Global Brands, Bootstrapped Startups, and the Strategist Who Turns Both into Market Leaders
My unique ability is connecting the dots between brand, data, and people, blending bold storytelling, smart AI strategy, and real-world business results.
01
Drove category-beating growth for brands spanning CPG, Retail, Private Equity, B2B, B2C, Health & Wellness and on the Agency side.
02
Go-to partner for founders, CMOs, and portfolio-backed teams during high-impact launches and brand reinventions.
03
The focus is on making AI serve the brand, not replace it, enabling teams to move faster, streamline work, and strengthen positioning without ever losing their voice.
04
Elevated overlooked brands into market standouts with distinct personality and measurable results.
05
Now leading a new chapter as the Brand + AI strategist companies call when they need clarity, momentum, and an edge.
Where I’ve Led and Built Brands
Global brand management, omni- channel marketing, sales, NPD and E-comm leadership roles at Kroger, Kellogg, Crayola, DelMonte, Coleman Outdoor and Candle-lite.
Agency & Consulting Experience
Scaled and transformed marketing, brand, and retail sales programs from mission-driven startups to global icons including Apple, Disney, Pixar, Mattel, NFL, NASCAR, and McDonald’s.
Brand Marketing That Delivers
Julie isn’t just about making brands look polished, she’s about building them to win. With a career spanning CPG giants, retail powerhouses, and mission-driven startups, she’s led strategies that cut through the noise and deliver measurable impact.
Case Snippets:
Kroger Private Label Brand Leadership
Led a $20B, multi-brand private label portfolio across 2,700+ locations and 270+ categories. Drove 12.4% total sales growth and a 4% unit increase, achieving record engagement scores.
Omni-Channel Launch
Helped a socially-conscious food brand break into the Southeast market with a disruptive marketing plan that exceeded KPIs and led to flavor sellouts at Publix.
Brand Reinvention
Developed brand reinvention initiatives that created greater relevancy and loyalty for 100’s of brands including Kellogg, Kroger, Coleman Outdoor, DelMonte, John Frieda and Candle-lite.
Why It Sticks?
Whether you are selling scrub brushes or virtual workshops, clarity plus creativity equals connection. Julie blends storytelling with strategy, and yes, a little AI magic, so your brand doesn’t just show up, it moves off the shelf and into the cart, online or in store. When your brand story clicks, the market notices and buys.
I’ve helped the big brands and bold startups win.
You’ve got the talent. The vision. The big, bold ideas. So why does your brand still feel… off?
Here’s the truth: Most brands don’t need to burn it all down. They just need someone who can spot what’s not clicking, and fix it before it costs them growth, energy, and relevance.
The Brand That Looks Good But Doesn’t Feel Right.
Reignite brand voice so every message hits and every touchpoint works harder.
Success on Paper. Meh in Real Life.
Realign growth with core values so success feels as good as it looks.
Your Brand’s Got a Vibe, But No Substance.
Build a content system teams love to use, rooted in purpose.
Too Much Advice, Zero Direction.
Cut through the noise with a clear, strategic, and scalable roadmap.
Great Brand. Forgettable Story.
Transform it into one that sparks loyalty and drives growth.
Marketing That Finally Works for You.
Design sustainable systems that deliver results without burning out people.
Helped a B-Corp food brand break into the Southeast market with an omni-channel plan that exceeded sales targets.
Created full-scale multi-category brand strategy for an outdoor manufacturer, leading to new distribution channels globally.
Developed an AI strategy and content for a multi-unit health &
wellness company that saved 3,500+ employee hours and $100K annually.
Led omni-channel strategies for Kroger, Disney, Pixar, NFL, Crayola, DelMonte, Mattel, NASCAR and many others.
TESTIMONIALS
Real Brands. Real Results. Built on Purpose.
These aren’t hype stories. They’re hard-earned wins from brands that chose strategy over shortcuts, and alignment over algorithm-chasing. When strategy meets story (and a little AI), things start to click.
These stories? Proof that connection, creativity, and consistency actually scale.
“Best-in-class creative strategies to win.”
I’ve worked with Julie on consumer and shopper marketing projects for the Baby, Candy, and Pet categories at Kroger. She delivered best-in-class creative strategies to win and executions that keep shoppers loyal. She definitely exceeded my expectations and set my categories up for success!
“Julie knows her stuff.”
Julie is working with us on a new brand launch and developing generative, creative content that will create buzz. Next up, mapping out multiple AI workflows to save our team time.
“Increased our close rate.”
Pop Goes the Weasel re-did our brand strategy, buyer personas, product nomenclature, digital marketing plan, master sales presentation (which increased our close rate), and assessed our AI readiness and tools. Plus, Julie is a lot of fun to work with!
Why Most Brands Fade Into the Background
(And, How to Make Sure Yours Doesn’t)
The biggest threat to your brand isn’t your competitors, it’s being ignored.
Of consumers need to trust a brand before even considering a purchase, making trust the first gate you must unlock.
It takes 5–7 impressions for someone to remember your brand, which means you can’t afford to blend in.
Of companies have brand guidelines, but only 25% enforce them, missing a huge opportunity to stand out.
It takes 50 milliseconds for someone to judge your brand visuals, so if you don’t pop instantly, you’re forgotten.
Brand consistency alone can drive 10–20% growth, yet most brands fail to keep it tight across touchpoints.
AI without a strategy backfires: 70% of AI initiatives fail to deliver business value because they lack clear alignment with brand goals.
Companies that pair AI with a defined strategy see 20–30% higher ROI in marketing campaigns.
AI can cut campaign costs by up to 30%, but without human oversight, it risks eroding trust, the one thing brands can’t afford to lose.
Bottom line? The brands that rise don’t just make noise. They build trust, show up with consistency, and use AI as a smart sidekick to keep their story unforgettable.
Services
What We Actually Do
For Brands That Refuse to Blend In
We’re not your typical AI marketing consultancy. And that’s kind of the point. Think of us as your brand’s unexpected plot twist: the one everyone talks about Monday morning.
We’re here for purpose-driven brands ready to dream bigger, slice through the noise, and scale with clarity and creativity. Whether you’re a small business without an in-house marketing team or a PE firm modernizing your portfolio, Pop Goes the Weasel is the strategic partner that delivers impact without the overwhelm.
Fractional CMO & AI Leadership
C-suite firepower, delivered with flexibility
(and zero ego).
Brand Strategy & Marketing Transformation
Helping purpose-driven brands find their voice.
AI Strategy & Implementation
Practical AI that works for your brand
(not the other way around).
Creative Concepting & AI-Powered Content
Ideas that stop the scroll and campaigns that convert.
Demand Generation & Go-to-Market Planning
Smart, scalable roadmaps that move markets.
Team AI Up-Skilling
Training your people to use AI without losing their voice.
— Julie S. Miers
AI can feel overwhelming. We get it. That’s why we keep it practical, not theoretical. Through our AI Readiness & Integration Assessment, we give you a clear, actionable roadmap for integrating AI into your brand without losing your voice, your team, or your sanity.
Signature Packages
Strategic Brand Reset
Pop Your Brand
For brands stuck in the “meh” zone who need to rediscover what makes them impossible to ignore.
What’s Inside:
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A deep-dive brand audit that goes beyond “pretty” to uncover what’s actually working (and what’s costing you customers)
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Customer and competitor insights are so sharp, you’ll wonder how you ever marketed without them.
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A brand positioning statement that becomes your North Star for every campaign, pitch, and post.
Outcome: Clarity, consistency, and a scroll-stopping story that gets you remembered.
Practical AI Strategy
AI Without the Overwhelm
For small-but-mighty teams ready to scale smart
without the tech headache.
What’s Inside:
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AI readiness audit to pinpoint exactly where AI can save you time, money, and sanity
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Integration plan that fits your workflow (no random tools you’ll never use)
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Practical prompt guide to help your team create smarter, faster, and on-brand from day one.
Outcome: AI you’ll actually use, without losing your voice or your mind.
Strategic Brand Reset + AI Strategy Combo Bundle
The Pop Combo
For bold brands who want both clarity and scale in one go.
What’s Inside:
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Everything from “Pop Your Brand” and “AI Without the Overwhelm”
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One cohesive growth roadmap that unites brand + AI strategy so every move you make works together
Outcome: A brand with a backbone, a story people remember, and systems that scale without burnout.
— Julie S. Miers
We believe business can be a force for good and be fun at the same time. Our passion is helping purpose-driven brands break out of the ordinary, find their voice, and build something bold, meaningful, and unforgettable. We truly resonate with these brands and desire to mentor and teach them.
Why Work With Me?
Brands don’t just hire Pop Goes the Weasel for strategy, they hire us for alignment.
Because we see the big picture and the tiny gaps and have launched game-changing ideas on shoestring budgets and led market-shaping campaigns for household names. Our favorite projects? The ones where bold ideas come to life with precision, impact, and unstoppable energy.
What Sets Pop Goes the Weasel Apart
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Brand + AI expertise that drives measurable growth
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Stories that sell without sounding salesy
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Strategy without jargon or ego
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High-level thinking with small-team collaboration
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A creative mindset that’s always finding new ways to make brands better
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Action plans your team can actually run with and see results
You Walk Away With
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A brand people remember (and talk about)
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Workflows that save time and money
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Messaging that finally lands with your audience
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A partner who genuinely cares about your success
Because at the end of the day, we’re not just here to market your brand;
Pop Goes the Weasel is here to make it unforgettable, unstoppable, and undeniably yours.
Chief Mischief Maker
From Sea of Sameness to Standout Status
Turning overlooked brands into unforgettable market leaders with fearless strategy, smart AI, and a voice that’s uniquely yours.
I didn’t just choose branding as a career. I’ve lived and breathed it since I was a kid in small-town West Virginia, wandering grocery aisles and falling in love with the colors, voices, and personalities of the brands on the shelves.
While other kids were playing with toys, I was in the living room creating TV commercials with my siblings. That curiosity, always asking “How can we do this differently?”, became my lifelong obsession.
It led me from studying psychology and journalism to my first big break in San Francisco, where I learned from visionaries like Steve Jobs that details aren’t just details; they’re everything, creativity wins, and kindness matters.
Throughout my diverse career, I’ve helped shape and scale brands across more than 270 categories, from challenger startups to icons like Kellogg, Disney, Kroger, and DelMonte Foods. My work has always been about finding the DNA of a brand and amplifying it with a strategy that actually moves the needle.
Then AI changed the game. While most saw it as either a threat or a gimmick, I saw an amplifier, a way to make marketing sharper, faster, and more impactful without losing the human touch. That’s why I started Pop Goes the Weasel AI Marketing: to help purpose-driven brands break free from the sea of sameness, harness AI without the overwhelm, and scale with POP, PURPOSE, and PERSONALITY. Because when your brand has heart and your strategy has teeth, you don’t just stand out… you take over.
— Julie S. Miers
Safe doesn’t scale, and forgettable isn’t an option for your brand.
Not ready to book, but curious how this all works?
Get my FREE Playbook
Pop Your Brand: 5 Ways to Make Your Brand Impossible to Ignore
It’s quick. It’s smart. It’s surprisingly fun.
— Julie S. Miers
Bold brands aren’t born, they’re built with purpose.